Public Relations 101
Tuesday, January 29, 2008
I'm not sure who is handling Charter Communications' communications, but whomever it is, they should be fired after this.* Or, maybe Charter should fire itself.
Because let me get this straight...a company totally and completely wipes out the email accounts of 14,000 people across the country -- pictures, records of purchases, important correspondence that those people purposely saved in their email accounts -- and this is their answer: "Charter Communications officials in suburban St. Louis said they think a software error occurred while inactive accounts were being routinely deleted, wiping out the contents of active accounts, as well. They said they are sorry but there is no way to retrieve the information."
Oh, and let's not forget the company is offering a whopping $50 rebate in addition to that stunning (non) apology. Compassion, Conviciton, Optimism (CCO) -- the most basic rule of crisis communications? Seems that Charter missed that one in PR school.
My lord. Communications professionals everywhere shudder.
Posted by Erin 12:47 PM
Charter totally sucks!!!
Worse than your average boss
(MF, jalafia, etc.)
What a buncha jerks.